Many entrepreneurs try to immediately enter large marketplaces, as they are characterized by an extensive customer audience and a delivery area, and offer favorable terms of cooperation. For example, more than 60 thousand orders are placed daily on the Ozon online platform, the number of regular customers reaches 2.5 million / day, and warehouses and storage facilities are open in 6.5 thousand cities. The online platform is inferior in a number of indicators to Wildberries, but, according to experts, it is here that you can earn quickly. This article will provide information on how to become an Ozone supplier step by step.

How to sell to stores on Ozon

Not only sole proprietors and legal entities can become a supplier of goods for Ozone, but also the self-employed. The main condition for working on an online platform is the independent production of your offers, and not their resale. The platform adheres to the rules of distance trading that apply throughout the Russian Federation.

It is allowed to sell goods that cover most of the consumer demand. They are sorted into 24 categories. There are a number of limitations.

The forbidden ones include:

alcoholic beverages; weapon; cigarettes; narcotic substances. The storage of goods that are highly flammable and batteries for cars is prohibited in the warehouses of Ozon. The sale of such goods is allowed only from its own points. Chemicals for household purposes and car care are accepted into warehouses if there are accompanying documents. Papers in the form of a certificate of conformity, passport and declaration will be required for the sale of antiques, intimate and children's goods, household appliances, auto parts. https://shopstat.ru/blog/ozon/kak-stat-postavshchikom-na-ozone-poshagovo

You can find different reviews about working on the platform on the web, therefore, before becoming an Ozone supplier, you need to evaluate all the pros and cons.

The positive aspects include:

several forms of cooperation; detailed analytics and reporting; quick sales; promoted brand (no need to advertise yourself); Customer feedback; work without opening offline points; convenient personal account; The commission is charged only for completed orders. Sellers also face a number of disadvantages:

mandatory electronic document management and participation in promotions to provide discounts to customers; high competition; the quality of technical support; the administration of the platform does not notify about changes in working conditions; difficulties with shipping to the warehouse. You will be able to start a partnership with Ozon no earlier than in 1 month. Registration lasts from 5 days, certificates and declarations are issued within 2 weeks, additional points may take about 7 days.

Ozon's work patterns with partners

There are 2 forms of the platform's work with suppliers – FBO and FBS. The first type of cooperation consists in the fact that the seller becomes a supplier of goods to the marketplace, and the second involves storing them in their warehouses. With FBS, the platform is available for placing offers on the showcase.

FBO It is suitable for almost all suppliers, including online stores with a small turnover. The marketplace acts as a retailer, the seller needs to conclude a direct supply agreement. After placing an order at the Ozon warehouse, they begin assembling and packaging it, and then transfer it to the delivery service. The customer can pick up the order at the PVZ or from the courier.

The scheme of work includes the following steps:

connecting the EDO; filling out a supply request; determination of the goods that will be sent to the Ozone warehouse, their delivery time; registration of the UPD-2, where the driver's name, make and number of the car are indicated; fixing goods in transport; printout of the accompanying documents. Items are stored in the marketplace warehouse until the order is placed. By choosing fulfillment, the seller saves on renting and maintaining warehouses, logistics services, but this form is unprofitable with a small flow of purchases. It is advised to transfer your goods to the marketplace warehouse when there are a lot of transactions.

FBS Entrepreneurs with their own warehouses can also become a supplier partner at Ozon, while the platform will act as a showcase, and the seller himself is engaged in storage, assembly and packaging. To sell from your warehouse, you need to select this option in your personal account, and then add offers. Further, according to the scheme, the entrepreneur transfers the order to the logistics service of the marketplace – to bring the goods to the pick-up point or transfer it by courier, which will cost more. When making a return order, the last one arrives at the Ozon warehouse.

A combination of the following models is acceptable. An online store can not only transfer its products to the marketplace for storage, but also use it as a showcase. The company administration welcomes suggestions on individual terms of cooperation.

Ozon Terms and Conditions for online stores

Working as a salesman at Ozone involves solving many tasks simultaneously. The online platform helps to fulfill most of them – advertises sellers' offers, places orders, and organizes customer support. But the supplier still needs to download the catalog himself, monitor price changes, and maintain an EDO.

Ozon facilitates the work of suppliers through analytics tools that provide information on the level of sales of goods. Such information helps to predict demand, update and expand the range, and increase the competitiveness of their offers.

The online marketplace itself tries to interest customers by advertising your products. To promote among competitors, the seller can highlight his offers with a colored frame in the ribbon. Initially, maintaining an EDO may cause difficulties, but in the marketplace everything is done so that you are not distracted by various nuances with bills, checks and other documents.

The working conditions at Ozon also include the signing of an agreement under which the online platform itself handles refunds. If the ordered product did not suit the customer, the company's employees will bring it back to the warehouse without distracting the supplier.

Before becoming an Ozone supplier in 2022, it should be taken into account that the cost of the platform's services includes VAT of 20%. The fee for its use consists of a percentage rate of the order sale price specified by the seller in his personal account, and remuneration for services.

The commission (from 15 to 2%) is charged depending on the type of product. For books, adult items, electronic cigarettes, heating systems and electronics accessories – 15%. For offers from the category "Beauty and Health", "Pharmacy", "House and garden" you need to pay 10% commission. The minimum amount is charged for Apple laptops and smartphones.

Suppliers also cover the cost of shipping and return. The price (on average from 35 to 40 rubles) depends on the characteristics of the cargo and the location of the warehouse. Ozon may also require a fee for long-term storage of parcels. With a consistently high turnover, the company provides this service for free.

Ozon pays all funds for the goods sold under the contract 2 times a month. There is also a daily money transfer service to the supplier, for which a commission of 0.75% of the amount to be paid is charged.

How to become an Ozon supplier: step by step

To become an Ozone supplier, you need to fulfill the following conditions:

Register and create an account on the Ozon Seller portal. To do this, in the form that appears, you need to select the country from where the product will be sold. The next step is to create an Ozon ID (enter the phone number to which the code is sent). After entering the latter, the "Create account" window opens. It contains the last name, first name and e-mail address. You also need to come up with a password for your personal account. After reading the terms, consent is given to the processing of personal data. You should receive an email confirming the completion of registration. Log in to the supplier's personal account on Ozone.

Specify information about the supplier. You need to fill in the fields of the questionnaire about the country in which the seller is registered, type of organization, TIN, region of work, field of activity. Sole proprietors and the self–employed indicate the full name of the owner of the company, and legal entities indicate its name, spelled out in the documents. After clicking the "Done" button, you need to enter the name of the store on the "Ozone", the category of goods and the promo code when registering by invitation. The sales experience and the number of products in stock are indicated by an individual entrepreneur, a legal entity. Fill in the details of the company's details, upload documents. To do this, go to the "Settings" section, select the "Company information" option. The form of ownership, INN, OGRNIP, surname, first name and patronymic of the individual entrepreneur, contact phone number and registration address are indicated here. In the "Company Documents" section, an EGRIP statement is uploaded and the tax system is determined. The file size should not exceed 32 MB. Next, information is entered on payment documents (current account and BIC). Consent to the processing of personal data is given again. The documents are sent for verification. The procedure usually takes 1 day.

Read the offer and sign it. After that, the contract with the marketplace will be concluded. Upload product cards. With a small assortment, they can be copied or created from scratch. If there are a lot of products, it is advised to use 1C templates or API. Before adding cards, you need to upload quality certificates for all offers. At the same time, the marketplace requires compliance with the rules specified on the portal, non-compliance with which threatens to be returned for revision. The choice of the work scheme is FBO and FBS. In the first case, you need to connect the EDO. This is necessary to automate the receipt of closing documents, returns and the creation of delivery requests. Ozon works with two partners, so you need to connect to one of the systems. The confirmation takes from 1 to 5 days. After registering the EDI, the status "Active" will appear in the settings of your personal account on the "Workflow" tab.

When all positions pass moderation, goods are delivered to the warehouses of Ozon (FBO) or balances are placed (FBS).