So, it's no secret that marketplaces are specialized trading platforms where the seller and the buyer interact mutually beneficial. The benefits of such interaction, in principle, are obvious, because the buyer can find virtually any product on the marketplace. By the way, there are about 80 million different products on wildberries today. The benefits for the seller on the trading floor are also obvious: you will not need to invest in product promotion and advertising, you do not need to spend time communicating with customers, etc.

The scheme of working with Wildberries

Before you start selling products on Wildberries, you should find out the model of cooperation that suits you. The most popular are two types – FBS and FBO, their difference is where the product is stored and who exactly will deliver it to customers.

So, the FBO or FBW model is the sale of goods from the warehouse of the trading platform. So, according to the FBO scheme, Wildberries completely closes the issues of logistics and storage of goods, while the seller independently packs, labels and unloads goods to the warehouses of the marketplace. At the time the buyer places an order, the warehouse staff sends the goods to the pick-up point. So, the seller does not participate in tracking orders at all, is not puzzled by the delivery of goods, and even the cancellation of the product or its return is the concern of the marketplace itself.

In order to get started with the FBO scheme, you will need to create a product card. You can do this in your personal account, then the delivery is made, for this you should select the address of a specific warehouse and fill out the order form, where you will need to register the barcodes of the product (its numeric values) and the total quantity of the product.

When the application is approved, the exact delivery date should be determined in the "Supply Management" section and additional information should be entered. For example, it is very important to enter information about the car. As a last resort, she may not be allowed to enter the territory.

The seller can send the goods either personally or with the help of a courier service.

It will take about two weeks to receive the goods. Upon completion of acceptance, the seller will verify the conformity of the shipped and accepted goods. Shortages occur, most likely depersonalized products have been identified in the delivery (with missing packaging or an error in the barcode). When the delivery is successfully completed, it remains only to monitor the price, check the remnants of goods, work with customer reviews and answer their questions.

Advantages of the FBO scheme:

The seller is practically not involved. There is no headache with rent, electricity bills, rent for storage equipment. Orders are delivered quickly. The possibility of distributing goods to warehouses in different regions. High rating of product cards. No penalties for failure to meet the delivery time of the goods. Disadvantages of the FBO scheme:

Expensive. You will have to pay for the storage of goods. Often the product is lost. There are risks that the product will not sell, and you will still have to pay for its storage. Lack of control over the storage and processing of refunds. The acceptance of supplies is taking a long time. Sale of goods from the seller's warehouse or – FBS. Using this model, the seller stores his goods himself, accepts orders for goods in his personal account. He packs and labels the goods himself, after which he independently delivers the ordered products to the sorting center at Wildberries, after which the marketplace itself delivers the goods to the buyer. A warehouse is required for the FBS model.

By the way, there are sellers who store goods at home or in the garage. To start working on the FBS model, you need to create a product card, register your own warehouse in your personal account.

Advantages of the FBS scheme:

The commission is less than that of the FBO. Convenient management of the product range. Control over the quality of the product packaging. Your product will not stay in stock. It can also be implemented through other sales channels. Goods can be shipped to sorting centers. You will not need to arrange the delivery of wholesale goods and pay for transportation costs. Disadvantages of the FBS scheme:

Control over the remaining goods

You will have to track current orders every day, collect and send them to the sorting center or pick-up point. The cost of storing goods. The first delivery to Wildberries: step-by-step instructions

Absolutely everyone who has decided to trade on Wildberries will definitely face the problem of the first delivery of goods. This is a very important step, so you should know the correct algorithm of necessary actions for successful shipment of products.

We are registering for Wildberries

First, we create a profile on the WB website. To do this, you will need to enter your phone number, select the country from which the activity will be carried out, enter the contact number, confirm the correctness of the data using an SMS message. We are studying the public offer and confirm that we have read it. Next, fill in the business card ("settings" - "business card").

We create product cards

This can be done in your personal account. Click on the link "product" - "specification" - "add product". Next, select the required category and click on the "create product card" button. We issue a product form: we prescribe the material of our products, the article and the brand. Required fields are marked with an asterisk.

You can change the color in the product card. Click on the "add color" tab. All products have a unique barcode. It is generated automatically. The seller clicks on the "generate barcode" button. We upload a photo of the product from the computer. Click the "photo" button and select the images we need. Photos must be taken of high quality. The image format is 900 by 1200 pixels.

Click the "next" tab. We prescribe the cost of our product. Here we should take into account the WB commission fee, as well as the amount for storing our goods in warehouses and logistics costs. Here we will also calculate the planned discounts and promotions on goods. When the form is filled out, the message "the specification has been sent for verification" will appear in your personal account. You can track its status by clicking on the "open" tab.

We generate a barcode

We create a barcode by clicking on the link https://www.roscod.ru/generator-shtrihkodov-online.php . you also need a barcode for the product, it is generated on the WB website. Enter the barcode in the "barcode" field, click "create barcode". The system will issue a barcode on its own. We download it to your phone or PC. Barcodes are generated for all products, colors and sizes. In case of identical parameters, one barcode is created for the products. The barcodes generated by the system are entered into Microsoft Word. https://shopstat.ru/blog/wildberries/kak-sdelat-pervuyu-postavku

The barcode of the product contains the following information:

product color and size; structure; address; INN; article number; picture; the name of the manufacturer. We print the articles on self-adhesive paper. Next, we paste it on all our products. When the goods are shipped in a box, we glue the article on the box.

Uploading the order

The seller must determine in advance the location of the warehouse and the type of delivery. The most convenient option is warehouses concentrated in the capital. To upload an order, click the "delivery" button, then "orders". Download and enter the information into the order template. It has two columns: quantity and barcode. We upload the finished template to the marketplace website. To do this, click the "order file" button.